It’s a dog-eat-dog situation in the business world right now, and small businesses are getting the shorter end of the stick here. However, these small enterprises and companies are fighting back.
Right now, small businesses’ approach to taking on the bigger fishes in their respective industries is focused on the online arena. Hence, you’ll find these small organizations ramping up their web design game.
Here’s a detailed overview of why small businesses are so focused on improving their websites.
The Competition is Getting Tougher
Regarding small businesses, here are some interesting facts. Some of them might even scare aspiring small business owners.
- Over 33 million businesses in the US are small businesses.
- Small businesses make up9 percent of all businesses in the States.
- Almost half of the US workforce is employed by small businesses.
Interesting, but also scary to some extent, right? After all, who would’ve thought that in a business world ruled by Apple, Amazon, ExxonMobil, and so on, small businesses are so dominant?
However, this is a reality, and small business owners are in competition with themselves. Thus, the race is on to develop top-end websites to stand out in the crowd. After all, your business site is the first point of contact between your company and its potential customers.
More Easier and Affordable to Build a Website Than Ever Before
If you want to build a website, you need to learn a bunch of skills. The website creation process requires one to have a good knowledge of design, programming, and user experience.
Web developers in the US are paid over $90,000 a year. On average, their salaries range from $73,000 to $119,000 per year. Hire an agency, and the development cost for a small business site can go up to $9,000.
On top of that, the site’s development can take up to 14 weeks.
A small business often doesn’t have the funds or the time to afford all this. However, what if we told you that web design and development have become much easier, more affordable, and less time-consuming? What if we told you that you can create a website with ease using AI website builders?
As explained by Hocoos, an AI website builder can take just five minutes to build an entire website. You’ll also be amazed to know that these AI websites can be built free of cost. However, certain features might require you to pay as little as $15 a month.
The AI website generator will ask a few questions – 8 to 10 – related to the website. From what the site’s purpose is to what features you want, you need to give the AI all this information. Then, the AI will work its magic and build the site accordingly.
No additional manpower or web design agency needs to be involved in this process. You, as the company boss, can do it all by yourself.
Hence, given how easy it is to build websites these days, it’s evident why small businesses aren’t hesitating to take advantage.
Difficult to Ensure Online Visibility without a Website
Have you heard of the saying “A business without a website is like a storefront without a sign”? Well, it turns out that whoever said it wasn’t kidding.
Small businesses are realizing that without a strong online presence, they risk being invisible to potential customers. Search engines like Google prioritize businesses with well-designed websites, making it essential for companies to invest in their online platforms.
A professional website improves search engine rankings and also enhances credibility and trustworthiness.
In an age where consumers turn to the internet for everything from product research to purchase decisions, having a website is no longer optional. It’s a crucial component of staying competitive and ensuring visibility in a crowded marketplace.
Customers Want to Buy Stuff Online
Consumer behavior has drastically shifted towards online shopping, with convenience and accessibility driving this change. Small businesses are ramping up their web design game to meet the growing demand for e-commerce.
Shoppers today expect a seamless, user-friendly online experience, complete with easy navigation, quick load times, and secure payment options. By investing in top-notch web design, small businesses can provide a superior online shopping experience that meets customer expectations.
This shift helps in capturing online sales and in building long-term customer loyalty. As more customers prefer to shop online, small businesses are realizing that they must adapt and offer a compelling digital storefront to thrive.
Back to the Main Question
Now, back to our original question – why are small businesses ramping up their web design game? The answer, as you can tell from our discussion, is simple.
Small businesses want to stay relevant, grow bigger, and thrive. They also want to enhance their online visibility in a world where web development has become cheaper and easier. Thus, these businesses can’t help but ramp up their overall website design and development game.
Waleed Chaudhry, a dedicated author with a deep love for pets, finds inspiration in the company of his cherished birds. When he’s not crafting captivating stories, he’s immersed in the world of wildlife documentaries and thrilling Netflix series, fueling his passion for nature and suspenseful narratives.